Successful marketing of consumer products, such as personal and home care products, and appliances, requires strong, defensible claims on attributes that matter to consumers.
TIAX has created an integrated set of methods and tools to help our clients develop meaningful and defensible claims at any point in the product development process, including the earliest stages when they can have the most impact on a product’s commercial success.
Our claims substantiation interactive development environment combines expertise gained from test methods used across many product categories and industries with a highly experienced and trained staff. We work collaboratively with clients to analyze risk, impact, and legal and regulatory issues and to determine how best to use the results of our claims work. Our technical expertise allows us to provide critical feedback to our client’s team at any point in the development process.